Colorado Department of Public Health & Environment Marketing Campaigns
Power the Comeback
A marketing campaign that launched to the public in 2021 “Power the Comeback” which was to help increase access to credible COVID-19 vaccine information, promote businesses to take the pledge to get involved, and have businesses open back up to the public during a pandemic. I provided art direction for the visual look and created a cohesive brand design which included a website banner, posters, and numerous of social media graphics.
Colorado’s Next Chapter: Roadmap Forward
A detailed roadmap that outlined the steps Colorado believes were necessary to maintain a level of preparedness and agility in order to keep Coloradans safe and healthy – no matter if it was for the next wave of another disease pandemic or an unknown pandemic in the future. The team focused on working with care providers and removed barriers to COVID testing, immunization, and treatment for the health care system. I provided art direction for the visuals of each page or graphic. The designs included were a letterhead banner, PDF document, and social media graphics.
La vacuna es para nosotros/The vaccine is for us
Real personal stories that were compiled into short videos and graphics. The images, videos, and voices are stories from family members that volunteered to help with collaboration of Sylvia Johnson, made possible by National Geographic Society’s Emergency Fund and Garfield County Public Health. There were a large numbers of unvaccinated for this specific audience and the goal was to reduce vaccine hesitancy among these communities. I created the social media graphics and animated videos to help decrease COVID-19 vaccine hesitancy with personal real-life stories from the community. The designs included a short instagram reel with audio editing and compiled into short animated video for social media.
Colorado’s Mobile Public Health Clinic Program
From early 2021 - May 2023, Colorado’s mobile vaccine units held thousands of vaccine clinics, administering 938,000+ COVID-19 vaccines. The mission is to bridge gaps in access to disease control and public health services, and rapidly respond to emergent issues. With an emphasis on serving low-income and underserved areas of the state for a Health for All. I provided art direction and created the overall visual look for the vehicle wrap design “Mobile Public Health Clinic Program.” The vehicle wrap design was hand-drawn custom made by me. This project included a logo design, teardrop flag, website banner, children’s drawing book, and van wrap design.
Mpox Response
Mpox cases were rapidly increasing in Colorado and the goal was to share communication resources that informs the general public what mpox is, how to get vaccinated, and where to get tested. I provided art direction on the visual look for all materials. The designs included a website banner, flyers, posters, palm cards, and digital ads to increase awareness on mpox.
